Home CasesDr. Aznabakyev

Dentistry • Almaty

Dr. AznabakyevDental Implants in Almaty:
ROI > 1000% & Leads at $3

How we built a systematic sales channel for a clinic in a saturated market and aligned advertising with front-desk operations.

CPL

Average Cost Per Lead

>1000%

ROI

Ad Model Return

30–50

Inquiries / Week

Consistent Lead Flow

A young clinic specializing in implants approached us. We took a systematic approach: built a funnel connecting a landing page, paid traffic, and sales scripts, set up lead filtering, and implemented follow-up protocols. As a result, advertising transformed from a source of chaotic inquiries into a predictable revenue channel with clear economics.

"In this project, we won not by budget, but by testing speed and sales team discipline. The clinic gained not just leads, but a manageable growth model with clear ROI."

— TrafficPulse Team

Project History

1. Context & Challenge

Dr. Aznabakyev Clinic entered the overheated Almaty market, where the Meta auction is dominated by large chains with massive budgets. In direct competition, a small clinic is virtually invisible in the feed.

Initially, there was a disconnect between marketing and sales: receptionists acted like a directory service—clients asked for the price and vanished. Plus, there was no effective landing page to direct cold traffic.

Our task was two-fold: build a profitable lead channel and implement an intake process so ad spend wasn't wasted at the communication stage.

2. Landing Page for High-Ticket Services (CRO)

To sell implants starting at 790,000 ₸ to cold traffic, we built a landing page centered on trust and qualification. Key message: '100-year manufacturer warranty'.

We showed the price 'from 790,000 ₸' upfront to filter out unqualified audiences and prevent overloading the sales team with empty leads. We reinforced trust with 1,500+ reviews and 'before/after' cases.

The page was designed mobile-first: about 95% of inquiries came from smartphones, so speed, readability, and a short path to conversion were critical.

Landing page as a quality and trust filter

3. Guerrilla Strategy Against Chains

We couldn't win on budget, so we won on speed and creativity: testing dozens of 'disruptive' visuals and rotating them quickly at the first sign of fatigue. This kept CPL in a viable range even in a heated auction.

The 'Caring for Parents' strategy also worked: targeting the 25–35 segment paying for older relatives. The offer 'Pay via Pension Fund / Gift your parents teeth' resulted in higher check sizes and faster decisions.

Constant Creative Rotation & Segment Adaptation

We worked in short iterations: as soon as a creative started to fade and lead costs rose, we immediately launched a new visual/offer combination. This kept the economics stable even in a competitive auction.

Standard options

Less standard

Wild ones for CTR

4. Results

Results came quickly: some directions hit target economics faster than expected, while others required additional calibration of offers and segments.

We constantly activated ad campaigns, added new hypotheses, and scaled creatives based on previous data. For specific services, lead cost dropped to $1–5, with the average cost per inquiry across directions holding around $3.

The key effect came not just from Meta ads, but the entire system: traffic, landing page, and lead processing protocols. Below we detail why this specific combination held the project's economics steady.

Implant Promotion Results

Other Services Results

Paid Traffic is Just Part of the System

We further amplified results through reputation and service automation.

Google Business Profile

For a local clinic, appearance on Google Maps is critical. We filled in services, added products, updated photos, and refined descriptions. The profile became 'alive', boosting trust and helping convert ad interest into real appointments.

Dr. Aznabakyev

5.0

(1500+)

Clinic of Aesthetic Dentistry and Implantology

Open• Closes at 20:00

+7 (7XX) XXX-XX-XX

dentist.kz

Sales Scripts & CRM

We implemented protocols for three typical situations that most often eat into clinic profits.

Scenario 1: 'Silence'

If a client doesn't answer, the admin makes 5 scheduled touchpoints: reminder on Day 1, channel switch on Day 3, and a final soft touch on Day 7. This recovers 15–20% of leads that are usually lost.

Scenario 'Silence'

Re-engaging non-responders

7-day cycle

Day 1

Good afternoon! You messaged us about braces. We still have an opening for tomorrow at 12:00. Shall I book you in?

09:20

No response from client

Stage: Day 3

Channel switch: if no reply in chat, the admin follows up with a call.

Stage: Day 7

Final soft touch: 'We are here if you need help'. Bringing lost leads back into dialogue.

Scenario 2: 'Client is Thinking'

Instead of passive waiting, the manager removes barriers step-by-step: clarifies questions after 2 days, sends a relevant case study after 4 days, and invites for a free check-up. This approach turns 'I'll think about it' into a clear next step.

Scenario 'Client is Thinking'

Removing barriers and moving to consultation

Day 2: Doubt Diagnosis

The admin clarifies what exactly is holding the client back: price, fear of pain, mistrust of results.

Day 4: Social Proof

Sending a relevant case of a patient with a similar request and briefly explaining the treatment process.

Next Step: Low Barrier Entry

Offering a free check-up with no strings attached, so the client decides based on personal consultation.

Scenario 3: 'No-Show'

In case of a no-show, we don't close the lead as a refusal. A call is made immediately after 15 minutes, a message after 2 hours, and an offer of free slots for tomorrow. This helps the clinic reclaim lost schedule slots and retain revenue.

15 min: Call

2 hours: Message

Slots for tomorrow

Rebooking

Scenario 'No-Show': recovering lost slots

Work Stages

Stage 1

Diagnostics & Launch

Identified bottlenecks: no landing page, weak lead handling, high competition. Launched the first ad set for implants.

Stage 2

CRO & Lead Filtration

Built a mobile-first landing page with a strong USP, social proof, and a price filter starting from 790,000 ₸.

Stage 3

Creative War in Auction

Implemented an aggressive cycle of testing and rotating creatives, added offers for the 'children for parents' segment and Pension Fund payments.

Stage 4

Scripts & Systemic ROI

Protocols for 'silence', 'thinking', and 'no-show' recovered lost deals and secured a steady flow of 30–50 inquiries per week.

Your business is capable of more. Shall we check?

An expert look from the outside often saves thousands of dollars. It's free.

Free audit includes competitor analysis, campaign optimization recommendations, and growth roadmap

Dr. AznabakyevDental Implants in Almaty:ROI > 1000% & Leads at $3