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Almaty DentistryFull-Funnel Marketing System for a Dental Clinic

How a young dental clinic in Almaty generated 645 inquiries in one month and built a complete patient acquisition system.

$0.59

CPL Messages

Average cost per lead

645+

Inquiries

per month

$12

Patient CAC

Final acquisition cost

A dental clinic in Almaty specializing in braces came to us for help with promotion. Given the high cost per click on Google and the goal of maximizing inquiries at minimal cost, we chose Facebook advertising as the primary channel.

The clinic had just launched — they needed explosive growth to fill appointment slots, build their reputation, and establish a base of loyal patients.

"This project was more than just setting up ads. We built a complete system: from a compelling offer, through dialogue quality optimization and quiz psychology, to closing the funnel with offline conversions. Each stage reinforces the previous one."

— TrafficPulse Team

Offer Economics

How free braces installation turns into long-term revenue

The key instrument was a powerful offer — a "free braces installation" promotion. The clinic genuinely offered free installation, while subsequent adjustments were paid.

Before installation, a patient needs professional teeth cleaning, cavity treatment, possible replacement of old fillings, and diagnostic procedures. After installation — regular adjustments, arch replacements, and check-ups. All these services are paid.

Essentially, the clinic acquires a patient on a subscription model. Free installation is an investment that pays for itself through regular paid procedures and builds a permanent client base.

Two Acquisition Channels

For maximum reach, we launched two parallel channels — each serving a distinct purpose.

Message-Based Ads

Direct, Instagram, WhatsApp — the person texts, an admin processes the inquiry and drives them to a visit. Fast contact, low cost per lead.

Quiz Landing Page

A high-conversion landing page with psychological triggers. Filters out unqualified leads and captures phone numbers for the sales team.

Below — a detailed breakdown of each channel: from technical decisions to real numbers.

Channel #1: Message-Based Ads

Initially, we heavily used message-based advertising. A person would write on Facebook, Instagram, or WhatsApp, and the clinic's admin would process the inquiry and guide them toward a visit. Inquiries were plentiful and at a very good price.

However, a problem emerged. With message-based ads, some people send the first message and then lose interest. This is normal — users write impulsively, and a few minutes later they've already forgotten. In the era of short-form content and constant attention-switching, this is standard behavior.

So the key question for us was not "how many people wrote?" but "how many of them continued the conversation?"

DeepMessage Signal Technology

Through our proprietary technology, we learned to measure the 'temperature' of a lead within a conversation and optimize budget for real outcomes, not empty clicks.

Instead of standard click counting, we implemented DeepMessage Signal technology. It allows us to see the actual depth of interest of each person: from an impulsive first inquiry to a deliberate discussion of details and booking an appointment.

This is our proprietary technology that analyzes engagement within conversations. While other agencies work 'blind,' we gain an advantage by focusing budget only on creatives that bring in intentional patients ready for treatment.

Message funnel: 1st, 2nd, and 3rd messages by campaign

Channel #2: High-Conversion Quiz Landing Page

Message-based results were excellent and kept the sales team busy, but we wanted more: to expand the client base and reach a new level of awareness and retention.

With messaging, the admin has only one 'entry point' — a reply in direct messages. If the person stops responding, the conversation fades. Switching to a quiz let us capture phone numbers, which changes everything. Now the admin isn't limited to one channel: they can call, text on WhatsApp, or SMS. The number enters a database for broadcasts and nurturing — so a person who was just a 'cold' lead eventually returns and becomes a loyal patient.

"This quiz is built on classic principles of strategic marketing: each question solves a specific psychological task and progressively prepares the patient for a conscious choice of clinic."

Quiz statistics: 1,202 views, 373 leads, 31% conversion rate

Quiz results: 1,202 views → 373 leads · 31% Conversion Rate

This wasn't just building a survey — it was constructing a system that 'sells' the idea of treatment on its own. We achieved a high conversion rate of 31% through simplicity and understanding patient psychology.

End-to-End Analytics & Offline Conversions

(what most clinics don't do)

The next stage was setting up offline conversions. Sales or visits happen in real life and don't appear directly in standard ad statistics.

The client had a CRM system that we integrated with Facebook advertising. This allowed us to pass data about actual visits and sales back to the ad account. As a result, we could see sales broken down by campaign, audience, and specific creative.

Without proper tracking, one could mistakenly attribute sales to the wrong ads — or underestimate their contribution entirely. After certain campaigns, the cost per appointment came to around $12 per visit. This is an excellent result when patient LTV (lifetime value) grows: you pay for acquisition once, and the patient stays with you for years, generating revenue without additional ad spend.

Offline conversions: appointments scheduled by campaign

Appointments scheduled, displayed in the ad account via offline conversions

Feedback Loop

How real sales data feeds back into the system and makes advertising more effective

We built a three-tier funnel: first optimizing for regular messages, then for engaged conversations, and finally for actual visits and sales. This lets us spot 'drop-off' at each stage and optimize campaigns directly for the end result.

Results in Numbers

Final metrics and comparison of two strategies

Campaign results in Facebook Ads Manager

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