How we built a stable flow of inquiries, scaled into new services, and strengthened clinic reputation and service quality.
An aesthetic medicine center approached us to increase inquiries. We focused on dentistry first, then scaled to other services after stabilizing results.
"The project was interesting because strong early results let us scale into other services and improve the clinic's online presence and service quality — we influenced sales not only with ads, but also through CRM automation and reputation work."— TrafficPulse Team
We launched messaging campaigns and quickly saw a skew: automatic placement pushed budget into Facebook, where leads were cheaper but converted worse. We split Facebook and Instagram and optimized campaigns separately.
Then we segmented by age (under 55 / 55+). That delivered a stable CPL: the average inquiry cost was $1.70, the best group was $0.82, and even higher-cost groups (~$5.70) maintained quality.
Dentistry results screenshots
Next we tested offers and services: All-on-4 implants, whitening, restoration, and more. We used banners and video, tested combinations, and kept the highest-converting ones.
In a small city, creatives burn out faster, so we refreshed materials more often and added auto-replies for evening inquiries to avoid missed bookings.
In parallel we built two dedicated landing pages for specific services and Meta traffic. The focus was on structure, offers, trust blocks, and fast forms.
Conversion-first design
After dentistry stabilized, we scaled into plastic surgery — a complex niche due to Meta restrictions. We adapted videos for moderation and kept only approved versions.
Monthly result: 117 inquiries, average CPL $5.08, best CPL $2.61. Strong numbers for a high-ticket segment.
Plastic surgery results screenshots
We also strengthened results through reputation and service automation.
For a local clinic, appearance on Google Maps is critical. We filled in services, added products, updated photos, and refined descriptions. The profile looked more complete and active, boosting trust and helping convert ad interest into real appointments.
Automated Patient Communication
Many patients contact after hours (e.g., at 11 PM). The system instantly sends pricing and service info, and the manager follows up in the morning. We don't lose a single late-night lead.
Hello, how much for All-on-4 implants?
Hello! 👋 Thanks for reaching out. All-on-4 starts from $X. We work with Nobel and Osstem systems. We've logged your question, and our admin will contact you tomorrow morning from 9:00 for details.
Good morning! I'm Anna, the administrator. Would it be convenient to have a call at 10:30?
A day and a few hours before the appointment, the patient receives a reminder with the exact time, address, and map location. This reduced no-shows to almost zero.
Hello, Alex! We are expecting you for your appointment tomorrow.
An hour after the visit, patients receive a message asking for feedback with a direct link to Google. This systematically boosted the clinic's rating and trust.
Messaging campaigns launch, initial format and offer testing.
Campaign separation by platform and age. Implementation of auto-responses to boost booking conversion.
Launching complex niche. Adapting creatives for moderation. 117 leads in the first month.
Implementing reminders, review collection, and map optimization for retention and reputation.
