Sound Familiar?
The "Garbage Leads" Problem
Sales team complains about bad calls
Many leads, few sales
Unclear which channel actually brings money
Incoming Leads
John Doe
+1 555 123 4567
VALID
Test Lead
0000000
SPAM
Jane Smith
+1 555 987 6543
VALID
Asdf Asdf
12341234
SPAM
Marketing Bot
+1 000 000 0000
SPAM
We filter spam at the algorithm level
Our Approach: End-to-End Analytics
We see the customer journey to revenue
Google Ads
Click ID (GCLID) capture
Website/Form
Form Submission data stored
CRM
Offline Conversion Import
Lead Qualification
How do we improve quality?
Buy [service]
High Intent
[service] DIY
Negative Keyword
Query Segmentation
We analyze search intent to separate researchers from buyers.
Auto Lead Scoring
Automatic lead scoring based on user behavior and data.
Budget Management
Allocating budget towards campaigns with highest LTV/CAC.
Interactive Dashboard
What you'll see weekly
CPL
$32-12%
SQL Cost
$100-8%
CAC
$450avg
Cost per Lead
Sales Qualified Lead Cost
Industry Experience
Real Estate
SaaS
Finance
B2B Services
Education