BuyPlastic is a leading US retailer of industrial plastic materials: acrylic sheets, polycarbonate panels, plastic rods, and other materials. Despite strong offline sales, their self-built Google Ads account wasn't delivering the volume or profitability needed for online growth.
"After fixing our product titles and restructuring the feed, our sales and profitability skyrocketed. Scaling to Bing Ads was the logical next step — and it delivered even better CPC."— BuyPlastic Marketing Team
The Challenge
The client had built their advertising account without specialist help, resulting in campaigns that couldn't achieve the required sales volume or profitability. The product feed had errors, inaccurate titles, and missing critical attributes. In this niche, customers expect precise dimensions for sheets, rods, and panels — and Google Merchant Center requires specific attributes to ensure visibility.
