Home CasesReal Estate Lead Gen

Facebook Ads Case Study

Real Estate Lead Gen$1 = 1 Lead
Facebook Ads

Scalable lead generation system for real estate with predictable cost per lead.

270

Total Leads

Generated

$1.19

Cost Per Lead

Average CPL

$320

Ad Spend

Total Budget

A real estate developer in Ukraine needed to scale lead generation for a new residential complex. The challenge was to generate high-quality leads at a sustainable cost while building brand awareness in a competitive market.

"Lead generation finally became predictable and profitable. Leads started coming in consistently, and the cost per application became comfortable for the sales team."

— Marketing Director, Real Estate Developer

The Goal

Generate more qualified leads through Facebook Lead Ads while increasing brand awareness for a new residential development. The target was to maintain a cost per lead under $2 while scaling volume.

What We Did

Strategic approach to Meta lead generation

Lead Generation Campaigns

Set up Lead Generation objective campaigns in Meta Ads Manager with focus on maximizing lead volume while controlling cost per lead.

Carousel Ad Format

Used carousel format with the first card showcasing the attractive exterior of the residential complex, followed by additional angles and floor plans to build interest and trust.

Smart Audience Segmentation

Tested multiple audience segments and narrowed down to two winning segments that delivered the best results at the lowest cost.

Continuous Optimization

Reallocated budget toward best-performing segments and maintained low CPL while scaling lead volume.

🎯 Key Success Factor

Winning Audiences

Audience segmentation was the most critical element of this campaign's success.

💍

Young Couples (23-30)

Young adults interested in real estate, mortgage-ready, newlyweds planning their first home purchase. This segment showed high intent and engagement with property content.

🎯

Lookalike Audience

Lookalike audience based on users who previously submitted lead forms. This allowed us to find similar high-intent users at scale.

Why It Worked

The right combination of Lead Ads format, carousel creative with strong first impression, and precise audience targeting allowed us to quickly scale leads while keeping CPL around $1.

Facebook Lead Ads format eliminated friction by keeping users on-platform for form submission.

Carousel with strong first card (exterior shot) captured attention and drove engagement.

Precise audience segmentation focused budget on highest-converting segments.

Lookalike audiences based on leads enabled profitable scaling without diminishing returns.

Your business is capable of more. Shall we check?

An expert look from the outside often saves thousands of dollars. It's free.

Free audit includes competitor analysis, campaign optimization recommendations, and growth roadmap

Real Estate Lead Gen$1 = 1 LeadFacebook Ads