Ontario Roofing
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Featured Case Study

Ontario RoofingThe Art of
Lead Generation

A story of transformation through data-driven advertising strategy.

+26%
Conversions
Year over Year
-32%
Cost Per Lead
Reduction
85+
Qualified Leads
Generated
2,359%
ROAS
Return on Ad Spend

When a local Ontario roofing company approached us, they faced a common challenge: their Google Ads campaigns were generating leads, but at an unsustainable cost. They needed more volume without breaking the bank.

"We went from guessing to knowing exactly where every dollar was going and what it was bringing back."
— Project Lead, Ontario Roofing

The Challenge

The Canadian roofing market is fiercely competitive. Seasonal demand, combined with numerous local competitors, meant that cost-per-click rates were sky-high. The client was spending CA$7,267 monthly but wasn't seeing the quality or quantity of leads they needed to justify the investment.

Performance Dashboard
Analytics Report

Click to expand performance dashboards showing campaign results and traffic acquisition data

The Journey

May 2023

Project Kickoff

Initial audit revealed significant optimization opportunities in the existing campaign structure.

June 2023

First Optimizations

Implemented negative keywords, restructured ad groups, and launched A/B testing for ad copies.

August 2023

Major Milestone

Achieved 20% reduction in CPA while maintaining lead volume. Smart bidding strategies deployed.

Present

Ongoing Success

Continuing to optimize and scale, with 26% more conversions and 32% lower cost per lead.

The Transformation

Through strategic restructuring and continuous optimization, we achieved results that exceeded initial expectations.

Cost Per Lead
$126$85.50
32% reduction
Monthly Leads
67 leads/mo85 leads/mo
26% increase
Conversion Tracking
Clicks onlySales tracked
Full funnel

Your business is capable of more. Shall we check?

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